Oh crap! When setting up my new blog over at national Swedish newspaper Expressen.se I inadvertently selected the Media category instead of Mat och Dryck (food and drink).

I can imagine bleary-eyed marketeers hoping to read about hierachy-of-effect theories, market segmentation models and subliminal perception over their bowls of cornflakes were a little put out to stumble across a beer advent calendar instead.

However that didn’t stop BeerSweden from storming up the charts. After only a few hours from going live the top table for most visitors in the Media category read as follows:

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As you can see the traffic is a little ‘pedestrian’ (to say the least) over at Expressen right now and what’s even more amusing is that BeerSweden actually placed a staggering 4 (yes, that’s FOUR) hits ahead of award-winning national radio breakfast show Rix FM MorgonZ00!

The mistake has been corrected now, and here’s the result by number of visitors so far today:

BeerSweden’s at No 1 !!!