*I’m bumping up this article that I posted yesterday as I can see from Google Analytics that a lot of BS readers spend more time drinking beer (or recovering from the effects of it!) than reading about it on a Sunday.*

They say a picture says a thousand words. I’d like to think a picture can also tell the story of a beer.

Earlier this week in a moment of creativity (which don’t come along that often) I took a couple of pictures of the beers I was going to be reviewing. It seems a lot of you BS readers liked them, which started me off thinking “why not combine our mutual love of beer with photography to create an entirely new way of wasting our spare time – beertography!

To kick things off BeerSweden is launching what I confidently suggest is the world’s first beertography competition.

The rules are pretty simple. Just whip out your lens and take a photograph of the beer you are currently drinking. It can be a bottle or a pint/glass shot but try and get the beer brand name in the frame as I’ll be sending the winning picture to the brewery in question.

It doesn’t matter if you have the latest DSLR camera and a studio in your basement or take the picture in a pub using your mobile camera. It’s not the quality of the picture that necessarily counts – it’s the story it tells us about your special moment with beer.

As an example here’s a picture I took this morning. I had to lay down on the ice surrounded by bemused youngsters hurtling at great speeds on sharp blades of steel just inches from my ears to get it. It struck me then that this wasn’t normal behaviour for a grown man on a Sunday morning. Isn’t it great what you’ll do in the name of beer?

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So here’s how it works. Send your best original beertography picture to me at darren@beersweden.se as a JPEG around 250 KB in size by Sunday, March 21st. I’ll promise to post every single picture here on BeerSweden (assuming they’re legal) and will decide and announce a winner and one runner-up on Monday, March 22^nd.

And the prizes? Well I’m going to have to get back to you on that one. I’m currently arm wrestling with a couple of the major beer importers here in Sweden for some pretty special items, but one thing is certain – they will be the best prizes ever given away on this website

(Ed note: That shouldn’t be too difficult. The last prize we gave away was a T-shirt).

So happy snapping everyone. Good luck!