Categorized | Competitions

Want to be a part of Swedish beer blogging history?

By now you know that BeerSweden loves to try doing things a little……..differently.

Here we like doing things fast and we like doing them first, which is why I’m really excited (and I mean jumping up and down can barely control my bodily functions excited) to announce yet another game-changing premier – Sweden’s first ever national live Facebook beer tasting!

Huh?? I can almost hear some of you saying? Here’s a little background.

Those of you who are regular followers of BeerSweden’s fanpage over at Facebook (and if you’re not, what’s keeping you?) will know that I have held a couple of completely spontaneous ‘live’ beer tastings there, updating the page as I go along and posting my initial thoughts and feelings live, raw and uncut.

It’s always great fun to do and the feedback from doing these tastings has been so positive that we’re now going to take the concept to a whole new level.

BeerSweden can reveal today that it is hooking up with one of Sweden’s most exciting microbreweries Sigtuna Brygghus to conduct the country’s first national simultaneous beer tasting via Facebook. Here’s how it’s going to work.

Sigtuna has agreed to send out 2 exclusive bottles of beer to five people nominated by BeerSweden to take part in this ground-breaking tasting. These beers are totally different from each other and are not due for release until after the SUMMER! That’s right people, you could be tasting these two beers MONTHS before anyone else can get hold of them. This is without doubt the beery scoop of 2010!

I’m going to keep you guessing as to what these two beers are for now but the idea is that on a date towards the end of May (as yet to be decided) the five lucky five beer tasters and myself will simultaneously open these bottles and conduct a live tasting via BeerSweden’s Facebook fanpage.

Sound amazing? Want to be a part of Swedish beer blogging history?

To stand a chance of being one of the lucky five tasters just write some tastings notes about your favourite beer in 50 words or less and send it to me at darren@beersweden.se. You can write in either English or Swedish and it can be as straightforward or as amusing as you like. Bear in mind though that what I’m looking for are creative ways to describe beer rather than the normal ”it’s brown with a white head” stuff.

The five most imaginative entries will be chosen and have the beers sent to them in the next couple of weeks.

This competition is open until midnight this Sunday (26th April) and the judges decision (that’s basically me) is final.

Good luck everyone!

BeerSweden Darren

(ps: this competition is only open to people living in Sweden)

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12 Responses to “Want to be a part of Swedish beer blogging history?”

  1. bark skriver:

    26th May???

  2. Anton. skriver:

    Sounds like a fantastic event. I’ve got to start training up my eyes and nose so that my application won’t be ”It’s a… golden brown with an…alabaster head and it gives me notes of… hops?”

  3. DH skriver:

    Time to think outside the bottle then… Fun idea, I hope it’s legal :)

  4. BeerSwedenDarren skriver:

    Whoops – well spotted! It should of course be 26th April :)

  5. BeerSwedenDarren skriver:

    Glad you like the concept DH! No money is changing hands here. This a purely a sample tasting of beers (something that happens up and down the country every day) and therefore I don’t think we’re threatening the livelihood of the Systembolaget (just yet).

  6. Johan skriver:

    DH, I don’t think it’s completely legal, but lets pretend we don’t know that ;)

  7. BeerSwedenDarren skriver:

    I would be grateful Johan if you could explain just why you don’t think it is legal so we don’t have to pretend? I obviously take comments like this very seriously.

  8. Johan skriver:

    Reading the alcohol laws, I’m getting very unsure as it pretty much comes down to definitions of certain words. I hope it is legal though. Further explanation sent to your mail Darren.

  9. DH skriver:

    I was thinking largely in terms of how to verify age of winners and such. I don’t think the Swedish authorities would be very happy if the contest risked pushing beer to minors. I have nothing against the contest and plan to send a submission, but I don’t want Darren to get into trouble…

  10. BeerSwedenDarren skriver:

    Don’t worry DH – I will conduct rigorous checks all of entrants to ensure there’s no foul play :)

  11. dqrull skriver:

    Pretty harsh with only 50 words, I tend to write whole novellas about the beers that I truly like and find a lot of interesting flavours and aromas in :(

  12. DH skriver:

    Damn. Didn’t have time to be creative this weekend. Good luck everyone else!

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