Just a reminder that later on tonight (Wednesday) at 8pm BeerSweden together with Sigtuna Brygghus is going to conduct the first ever simultaneous national beer tasting live on BeerSweden’s Facebook page.
It all sounds a little complicated but in reality it’s pretty straight forward. Right now there are two unmarked bottles of Sigtuna beer chilling out in the fridges of five members of the BeerSweden community located all across Sweden. At 8pm tonight we will all simultaneously open one bottle after the other and post our immediate thoughts on what we think of the beer via this blog’s Facebook page.
According to our research it’s the first time such an online tasting has been done in this country and it’s certain be a lot of fun, so be sure to tune in at 8pm to see whether we all agree on what we think about these beers!
I happen to know that one of the two beers we’ll be trying is this year’s Sigtuna Black October which will be launched at the Systembolaget in the Autumn. But as if getting to try the beer months before it goes on sale isn’t enough Sigtuna Brygghus is also giving followers of BeerSweden the awesome responsibility of choosing the new label design for this beer!
Here are three ‘never-been-seen-before’ front label artwork alternatives for this year’s Sigtuna Black October. You now have a little over 24 hours to decide which one is your favourite and post your choice (of A,B or C) as a comment on the BeerSweden Facebook page or under this article. When the results are added up tomorrow night the design with the most votes will be submitted to the Systembolaget for approval next week and will be the one seen on the shelves come the Autumn.
It’s your chance to get actively involved and help support one of Sweden’s most exciting craft brewers so be sure to join us later tonight to check out the live tasting and to cast your vote for your favourite label design.
Cheers and Beers!
Darren
(here’s a link to a slightly more hi-res picture of the label designs if you want a closer look. Worth noting that the yellow colour shown here will be gold and the white detail will be silver in the final design).






I’m going for B – just looks cool!
Going for B!
Also going for the B!
I like B! Sounds like a nice tasting tonight, good luck…
Thanks Fredrik
I’m saying B, hands down.
As I’m a bit of a ”messerschmitt” I would say non of the above tickles me in an October-ish way! (I miss the golden/red autumn-leaves!) But if I had to pick one I would say C because it gives me an autumn feeling….
Well, I have to say B too.
C feels way too much like a picnic during summer, and A feels more like spring with the first sunrays. I like the black silhouette of B and overall the symmetry and looks of B better. So I’ll vote for B!
B. Även om ingen av dem var bländande snygga. B ändå.
Röstningen avgjord
Vinnare är etikett (b) med 61% av rösterna, följd av (c) med 32% av rösterna och därefter (a) med 7%. Vi har räknat på vår egen FB-sida, BeerSweden på FB och på BeerSwedens blogg. Tack! Kul! Vill ni göra det igen???? Med kommande etiketter? // Peter
The winning label (b) was not accepted by the monopoly. The glass the man holds in his right hand was considered inappropriate regarding the Swedish alcohol policies. We will remove it and you will see the result after editing.