These are exciting times in the Swedish beer scene right now!

A flood of great new beers have just landed in the Systembolaget, the Swedish micros are increasingly making an international name for themselves by producing some inspirational beers and on top of that the way beer is being written about here in Sweden is getting a radical facelift.

Rather than the occasional column inch in a Sunday supplement written by a wine writer on a bad news day beer writing in Sweden has taken to the internet with a new wave of bloggers experimenting online with fresh ways to spread the word about great beer.

A couple of beer evangelists from Schnille och Schmak have just started having fun with some wacky video beer reviews and several other Swedish bloggers are regularly live-blogging and tweeting their way onto people’s PCs.

This is just not only great news it’s absolutely necessary because as beer is busy re-inventing itself so must the way it is reported and presented to the public change too.

So what’s BeerSweden doing to keep up?

Well later this week I’ll be launching a new column in response to some people saying us bloggers are, how can I put this nicely, a bit too geeky about our beers. Can’t say much more now except that a new member will be joining the BeerSweden crew in the next week and he’s promised he’ll be shooting from the hip.

A ‘back to basics’ guide to beer styles is also under construction in response to emails from readers who want to be able to tell their IPAs from their APAs and their porters from their stouts.

On Friday I’ll be packing my bags and flying down south to the Örebro Beer Festival where I’ll be hoping to track down and interview some of the main players in the Swedish beer scene. Oh, and I’ll probably be sampling a beer or two along the way…..

So sit tight and remember that wine is just sooooooo passé these days. Beer is where it’s at!