There’s something special about going to a rock concert. Sure you can listen to your favourite music at home or on your iPod while sitting on the train on the way to work but it’s a totally different feeling being there live, in a stadium surrounded by people who dig what you dig as you literally feel the music pulsating around you.
The same, I would argue, can be said for beer.
(Stick with me here, OK).

A Syrian mercenary drinking beer in the company of his Egyptian wife and child, c. 1350 BC. Photograph: Bettmann/Corbis
We all know beer is the most sociable drink on the planet, designed to be drunk in the company of others. From the early Egyptians who drank their beers through straws from clay jugs to the modern-day pub we’ve always found pleasure in gathering and chatting with a beer in our hand.
Don’t get me wrong; sitting at home drinking a beer can, if the moment is just perfect, be a wonderful experience. For me though it’s a rare one.
Almost without exception my most memorable beer experiences have been shared in the company of others. Being with someone as you take that first sip of an amazing beer – or perhaps the most disgusting one you’ve ever had – only heightens your emotions. Sharing these moments with someone else is like making a back-up of them to an external hard-drive, enabling you and whoever was with you to replay it again (and again), often years later.
Like a rock concert (Ed Note: finally, he’s back on track!) beer festivals give you a chance to experience beer ‘live’, surrounded by people who share your curiosity and passion. Who dig what you dig, as it were.
Which is why I was so happy to hear the news about Allt Om Öl Festivalen, a brand new outdoor beer festival taking place at Gamla Tullgatan in Eskilstuna between 17-18th June.
Allt Om Öl Festivalen is the brainchild of fellow blogger and hardened beer veteran Pelle Strid (whose excellent blog shares the same name) and promises to offer festival-goers an exciting line-up of over 100 beers from Sweden and abroad as well as an exciting programme of supporting sessions and events such as a mini Beer Makers Dinner, Beer School and Beer and Cheese matching.
Tickets for this event can be purchased online through Ticnet and cost 170 SEK for a one day pass (including a tasting glass) or 275 SEK (with glass) for a two-day pass. Once inside beer samples can be purchased using ‘beer vouchers’ purchased from festival staff.
Check out Allt Om Öl Festivalen’s website for full details and dip into their Facebook page for more regular updates.
I’ll be there on the Friday to do a spot of judging but mostly just to walk around and chat to people with a great beer in my hand, making beery back-ups as I go.
I hope to see loads of you there!
(ps: If you want some tips on how to survive a beer festival check this out. It’s an old post but my advice is still largely valid
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As a veteran of dozens of beer festivals and with the 

