While flipping through the pages on Scanorama, the glossy in-flight magazine of Scandinavian Airlines on my way back from the UK yesterday I came across one of the most positive pieces of coverage for Swedish craft beer I’ve ever seen.
Remarkable really as the beer itself is only named once, in passing, in the final line of the picture caption.
So why am I sitting here then bubbling with excitement as though I’ve just got 13 right on the horses? Well it’s thankfully not what they say about the beer but how they present it to the reader that is so significant. The article itself is a glowing review of Stockholm’s ultra-trendy Sturehof restaurant and particularly their renowned 5 sorters sill dish (5 types of marinated herring) which is hugely popular with tourists and the beautiful, champagne-drinking, slicked-back hair ‘Sture-brigade’.
But rather than the waiter pouring up the expected bottle of chilled Alsace what is that he’s delicately decanting (Ed note: if I’m being picky with perhaps just a touch too much head) into the glass? Why it’s none other than a bottle of Landsort Lager from Nynäshamns!
This is exactly the kind of image I want people to see, where great beer is finally seen back in its rightful place at the dinner table of top restaurants. Well done Scanorama for showing your readers another side of this country’s favourite drink and take note the rest of you working in the Swedish media!
Is coverage of craft beer finally taking off in Sweden?






It’s fairly easy to pick out these flavours in the beer itself, as well as some porter-like tastes of chocolate, burnt malt and dark syrup. The mouth feel is perhaps a little on the thin side but the spice is kept nicely in check by an earthy hop bitterness.


